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作者:harboot.com   发布于:2013-12-10   点击量:  

SUIZHEWANGLUOPINGTAIDEZHUJIFAZHANZHUANGDA,DIANSHANGPINGTAIJIJUFAZHAN,JIAZHIRENMENDEXIAOFEIMOSHIZHUJIANWANGGOUHUA,WANGLUOGOUWURENQUNCHENGSHANGSHENGQUSHI,WANGGOURENQUNJIANGCHAOGUO2YIZHIDUO。BUGUANGSHIZAIDIANSHANGPINGTAI,WANGLUOSHEJIAOPINGTAIYECHENGLEDANGNIANNIANQINGHUAQUNTISUOYILAIDEPINGTAI。WULUNSHIZAIGONGZUO、YULE、XIUXIANDENGDENGRENHECHANGHE,DOUSUICHUKEJIANRENMENZAIWEIBO、WEIXIN、SHEHUIHUAPINGTAIZHONGCHUANSUO,ZHEIZHONGQINGSHIYECHENGLENIANQINGHUAQUNTISHENGHUOZHONGDEYIBUFEN。

JIUYIWOMENSHENBIANDERENLAISHUO,ZAISHANGXIABANLUSHANG、JIUCAN、QIYUXIANXIASHIJIANDOUZAIYIWEIxin、WEIBOCHAKANYULE、XINWENDENGXIANGGUANXINXI,ZHENGYINRUCI,XUDUOQIYEYINGXIAOMOSHICONG"CHUANTONGYINGXIAO"XIANG"XINMEITIYINGXIAO"ZHUANHUAN,YINGXIAOMUBIAOJINDINGYIWANGLUOWEIPINGTAIDE"XINMEITI",DEQUEYOUBUSHAOQIYEJIANG"XINMEITI"YINGXIAOZUODEFENGSHENGSHUIQI、SHOUYIBUQIAN,DANSHI,RENGYOUDADUOQIYEZAIYUNYONG"XINMEITI "YINGXIAOSHANGMOBUZHETOUXU。YOUQISHIZHONGXIAOQIYE,ZAIQICHUSHIGANJUE"XINMEITI"YINGXIAOSHIYIZHONGXINYINGDEYINGXIAOMOSHI,DUI"XINMEITI"YOUZHEHENDADECHONGJING。ERZAIZHENZHENGYUNZUODESHIHOUQUEGANJUEDAOHENCHILI,TOUFANGLE,DANZHUANHUALVHENDI,JIBENWUSHENMETAIDADEXIAOGUO,ZHULANDASHUIYICHANGKONG。RENRENDOUZHIWANGLUOZHONGDE"XINMEITI"YINGXIAOHAO,DANZHENZHENGYONGDEHAODEZHENDEHENSHAO。

QIANDUANSHIJIANZAIWANGSHANGKANDAOLEYIXIE"XINMEITI"YINGXIAODEBAODAO,JIANGSHUDESHIYOU"JIULINGHOU"DAXUESHENGCHUANGYETUANDUI,ZUCHENGDE"XINMEITI"YINGXIAOTUANDUI。GAI"XINMEITI"YINGXIAOTUANDUIJINGGUOJINGXINDECEHUAJIYICICIDETUIGUANGZHIHOU,ZHONGYUYOUSHUJIAQIYEJIESHOULETAMEN"XINMEITI"YINGXIAO,TONGYITAMENWEIQICHANPINJINXING"XINMEITIBAOZHUANG",QIZHONGBAOKUOCANYIN、JIAOYUJIGOU、YINGERYONGPIN、XIUXIANYULEDENGLEIBIEQIYE。TONGJIXIANSHI,ZHEIXIEQIYEZAIKAITUOXINMEITIYINGXIAOZHIHOU,KELIULIANGDOUYOULEJINLIANGCHENGDEZENGZHANG。HENDUOKERENSHITONGGUOWANGSHANGDEWEIBOZHUANFAZHAODAOLESHANGJIA。

KANLAISHANGSHUDEANLIHOU,WOMENGANJUEZHEI"XINMEITI"YINGXIAOYEMEIYOUSHENME,JIUSHIWEIBO、WEIxinDENGSHEQUPINGTAIDEYUNYONG,QISHIBURAN,ZHEILIMIANXUYAOZHONGZHONGHUANJIEDEJINJINGEKOU,MEIGEHUANJIEDOUYAOSHENRUXIJIE,ZAIWANGLUOLANHAIZHONGYUXIAOFEIZHEJINXINGSHENRUJIAOLIU,JIANGQIYEDECUXIAONEIRONGYUYISUQIUMUBIAOXIAOFEIZHE。

;思考一,为什么中小型企业"新媒体"营销会遇到瓶颈?

SUHUASHUO:ZHUANYEDUIZHUANYEGANDESHI,HENJIANDANDEYIGEDAOLI。ZHONGXIAOXINGQIYEJIBENWUZHUANYEDE"XINMEITI"HUOWANGLUOYINGXIAORENYUAN,ZHISUOZAIZUO"XINMEITI"YINGXIAOFANGMIANZUOBUHAO,YUANYINJIUSHIQUEFAXIANGYINGDEZHUANYERENCAI。ZAIZHONGXIAOQIYEFUZEQIYEXINMEITIYINGXIAOYUNZUODERENYUANCANCHABUQI,DADUOQUEFAZHUANYEDEZHISHIJIJINGYAN,SHENZHIYOUDEJIBENMEIYOUYINGXIAORENYUAN,ZHISHILAOBANPINGJIEZHEDUONIANDEJINGYANZAIYUNZUOSHICHANG,QIYUNZUOSHUIPINGKEXIANGERZHI。

WOMENKEYIKANYIXIA,SOUSUO《2012XINMEITIYINGXIAOQISHILU》ZHONGDEJINGDIANCHENGGONGANLI,KENDINGHUIJIZHONGXIAOXINGQIYEZAIYUNZUO"XINMEITI"YINGXIAODAILAITUPODELINGGAN。

思考二,在运作中缺乏新媒体营销的系统规划?

XINMEITIYINGXIAOSHIYIZHONGXINDEYINGXIAOFANGSHI,YEXUYAOYOUXITONGDEZHANLVEHEZHANSHUGUIHUAZUOWEIYIJUHEZHICHI。

QUEFAXITONGDEZHANLVEHEPEITAODEZHANSHUYICHENGWEIXINMEITIYUNZUOXIAOGUOBUJIADEZHUYAOYUANYIN,HENDUOQIYEBAJIANGEWANGZHAN、FAFAGAOJIAN、ZUOZUOWANGSHANGHUODONGJIUDANGCHENGSHIXINMEITIYINGXIAOLE,BUDANBUZHUANYE、BUXITONG,ERQIE,WANGWANGSHIMEIYOUJIHUA、ZALUANWUZHANG。SHUBUZHI,XINMEITIYINGXIAOGENQITAYINGXIAOFANGSHIYIYANG,YEXUYAOZHUANYE、XITONGDEZHANLVEZHANSHUGUIHUA,MEIYOUSILUJIUBIRANMEIYOUCHULU,YEJIUWUFADACHENGLIXIANGDEXIAOGUO。

思考三,对新媒体营销价值的认识真的不足?

XINMEITIYINGXIAOSHIWUFAHUIBIDEDAQUSHI,DAIJIQIYEDESHANGYEJIAZHINANYIGULIANG。ZHEIZHONGSHANGYEJIAZHIZHUYAOTIXIANZAIYIXIASANGEFANGMIAN:YISHISHICHANGXIAOLIANGDEZENGZHANG;ERSHIPINPAIJIAZHIDETISHENG;SANSHISHOUZHONGNIANDUDETISHENG。ZHEISANGEFANGMIANDOUSHIQIYEZHUIQIUDEMUBIAO,DANQIYEZAIXINMEITIYUNZUOSHI,WANGWANGGUOYUZHUZHONGXIAOLIANGDETISHENG,DUIYUSHOUZHONGxinRENDU、MANYIDUHEWANGLUONIANDUDETISHENGQUEJIAOWEIHUSHI。QIANZHEDAIJIQIYEDESHIXIANSHILIYI,ERHOUZHEDAIJIQIYEDESHIZHANGYUANLIYI。

思考四,在策划中出现了问题?

思考五,在推广渠道问题?

YISHANGZHONGZHONGSIKAO,DOUZHIDEWOMENQUSHENSI。

ZONGJIE:ZAIYIWANGLUOLANHAIZHONGDE"XINMEITI"HAIXUYAOWOMENYINGXIAORENYUANQUCHUANGXIN、QUMOUHUA,ZAI"XINMEITI"YINGXIAODELUSHANGBUDUANQIUFAZHAN、QIUTUPO、QIUCHUANGXIN,JIANG"XINMEITI"YINGXIAOZHENZHENGDEFAHUITADESHIZHI。

A5SHOUFA WENZHANGLAIYUAN:QIHUAWANG

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