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网站优化提供优质、持续稳定的服务!

2014SHOUJIDUANWANGZHANDEFAZHANSHIYIDAQUSHI

作者:联科科技   发布于:2014-05-04   点击量:  

3YUECHU,BAIDUZHANZHANGPINGTAIJIUFABULE《2014NIANZHONGGUOWANGZHANYUNYINGFAZHANQUSHIBAOGAO》,BAOGAOBUJINFENXILEMUQIANWOGUOWANGZHANFAZHANQINGKUANG,TONGSHIYEJIUPCDUANYUYIDONGDUANDEZIYUANFAZHANQINGKUANGZUOCHUXIANGXIDESHUJUNEIRONGBAOGAO。

ERYOUZHEIFENBAOGAOZHONG,WOMENNENGGOUMINGXIANGANJUEDAOYIDONGDUANWANGZHANSHULIANGPANSHENGSUDUDEJINGREN,ERZHEIYISUDULIBUKAIYIDONGDUANPANGDADEYONGHUQUNTIDEZHICHENG,ERZHEIYISHUJUHAIZAIBAOCHIDEPAPODEZISHIJIXUSHANGZHANG。

一、移动端网站发展迅速

ZAIZHEIFENBAOGAOZHONG,WOMENBUNANKANCHUPCYUYIDONGDETONGBUFAZHANSHIWEILAIDEYIDAQUSHI,JIUNA2012NIANYU2013NIANDEYIDONGDUANWANGZHANDEQINGKUANGDUIBI,2013NIANDEYIDONGDUANWANGZHANSHULIANGZENGJIALE32%,ERZHEIYISHUJUHAIBAOCHIZHEKUAISUZENGZHANGDEFAZHANQUSHI。

 

 

SHOUJIWANGZHANSHULIANGDEBUDUANPANSHENG、YUELAIYUEDUODEGEREN、QIYEJIARUDAOYIDONGDUANDEDUIWUZHONGLAI,ERSHIDEZHEIGEDUIWUYUJIAPANGDAQILAI,YOUYIDONGDUANERZHANKAILAIDEYIXILIECHANYEYESHIFAZHANXINGSHENG。

二、移动端主动检索分布

ZAIBAIDUZHANZHANGPINGTAIFABUDE《2014NIANZHONGGUOWANGZHANYUNYINGFAZHANQUSHIBAOGAO》ZHONGWOMENDEDAOZHEIYANGYIZUSHUJU,YONGHUZHUDONGJIANSUODEFENBUZHUYAOSHIJIZHONGZAISHENGHUOFUWU、SHANGPINGOUWU、JIANKANGBAOJIAN、YINGSHISHIPINXIANGGUAN、JIAOYUXIANGGUAN、YINLEXIANGGUAN、XIAOSHUO、JIYUDILIWEIZHIDEXINXIFUWU(LBS)、YOUXIZHEIJIGEFANGMIAN,KEYIKANCHUYONGHUZAIZHEIXIEFANGMIANDEXUQIUFEICHANGWANGSHENGDE。

 

 

三、移动端网站优质资源分布

SUIRAN,YIDONGDUANWANGZHAN、YIDONGDUANFUWUMEIYOUWANSHANDEFUWUTIXI,SHANGCHUYUFAZHANDESHANGPOLUZHIZHONG,RENGJIUYOUYIXIEQIYENENGGOUZUOCHUYIXIEYOUZHIDEYIDONGDUANZIYUAN,ERZHEIXIEYOUZHIZIYUANZHUYAOSHIJIZHONGZAISHENGHUOFUWULEI、ZONGHESHEQULEI、YUEDU、SHANGPINGOUWU、APPXIAZAI,BUJINZHANBIZUIGAOERQIEZENGSUMINGXIAN,RUTUZHONGDESHUJUXIANSHIKEYIKANCHU。

 

 

四、移动端网站优化建议

◆JIAOYULEI:ZHUYAOZHIYONGHUDUIJIAOYUZIYUANDEXUQIU,BAOKUOJIAOXUEKEJIAN、KECHENGTUIJIAN、ZHUANYELEIKAOSHIJIXIANGGUANXINXI、PEIXUNJIGOU、ZUOWENDENG。ZHUANYE LEIKAOSHIDEXIANGGUANXINXIBIJIAOLINGSAN,WANGZHANZAIYUNYINGGUOCHENGZHONGKEKAOLVJINXINGSHENDUZHENGHE,WEIYONGHUTIGONGYIZHANSHIFUWU;JIAOXUEKEJIAN、KECHENGTUIJIANDENGZHANDIANYINGJINXINGRENQUNXIFEN,LIRUJIAOSHI、JIAZHANG、XUESHENG DENGDEXUQIUSHIBUTONGDE,XUGUANZHU。

◆YOUXILEI:ZHUYAOBAOKUODANDANJIYOUXI、WANGYEYOUXI、YOUXIXIAZAI、YOUXIZHUANGBEI、YOUXIGONGLVE、YOUXIDAILIAN、DIANZIJINGJISAISHIXIANGGUANDENGXIFENXUQIU。YOUXIZHUANGBEI、YOUXIGONGLVE、DIANZIJINGJISAISHILEIXUQIUWANGSHENGDANYOUZHIZIYUANBIJIAOKUIFADEFANGXIANG。

◆旅游类:主要指用户对旅游资源的需求,包括度假目的地推荐、机票/火车票购买、酒店、游记攻略等。网站在运营过程中可以考虑对用户群细分,深入研究不同用户的特征,为不同群体提供不同的优质资源,同时关注不同时间周期内用户需求及目的地的变化。
    ◆商品供求:主要针对用户购买行为的一系列需求,包括了解商品/服务特征、其他买家评价、购买等,网站在运营过程中要考虑用户行为的连续性,为用户提供高质量服务。

◆YINGSHISHIPINXIANGGUAN:ZHUYAOBAOKUOZAIXIANSHIPIN、SHIPINXIAZAI、YINGPINGJUPING、ZONGYIJIEMU、WANGLUOGAOXIAO、WEIDIANYINGDENGXIFENXUQIU,JIANYIZHEILEIWANGZHANSHENRUWAJUEYINGSHISHIPINZHIJIANDEGUANXI,YINGSHISHIPINHEYINGSHIRENWUZHIJIANDEGUANXI,DUISHIPINNEIRONGJINXINGYOUJIZHENGHE,JIAQIANGDUISHIPINZHOUBIANXINXIDENEIRONGJIANSHE;WEIDIANYINGDEFAZHANXIREN,DAZHONGDUIWEIDIANYINGDEGUANZHUDUZAIZHUJIANTIGAO。

◆JIANKANGBAOJIANLEI:SHENGHUOSHUIPINGDETIGAOYIJIZHUNIANEHUADEHUANJINGCUSHIRENMENGENGJIAGUANZHUBAOJIANYANGSHENG,XUYAOZHUYILAOZHONGQINGNIANRENBUTONGQUNTIXIFENLINGYU,BINGZHENGHEXINGCHENGXINXILIU。

◆JINRONGLICAILEI:RENMENDUIJINRONGLICAIFANGMIANDEXUQIUYIZHICUNZAI,SUIZHEHULIANWANGJINRONGDEBAOFASHIZENGZHANG,CIJILERENMENZHEIFANGMIANDEXUQIUZENGZHANG,14NIANKEZHONGDIANGUANZHU。

五、总结

TONGGUOBAOGAOZHONGXIANGSHIQIEFENGFUDESHUJU,WOMENZHIDAOYIDONGDUANWANGZHANDEFAZHANSHIBUKEDANG,GENGSHIWEILAIHULIANWANGFAZHANDEYIDAQUSHI,ERYOUYIDONGDUANWANGZHANSUODAILAIDEYIXILIEGAIBIANYEBIJIANGFASHENGDE。

BAIDUZHANZHANGSUOFABUDEBAOGAOZHONG,FANFUDEQIANGDIAOXIWANGGEWEIZHANZHANGNENGGOUBAMUGUANGFANGZAIYIDONGDUANWANGZHANSHANGLAI,BINGQIEZUOHAOYIDONGDUANWANGZHANDENEIRONGJIANSHE、TIGONGYOUZHIDEZIYUAN,TONGSHIZUOHAOPCDUANHEYIDONGDUANWANGZHANFANGMIAN,YIDONGDUANFAWANGZHANDEZHONGYAOXINGKEJIANYIBAN。

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