环球体育足球

让企业的电子商务简单有效!

4008-2626-33

XINWENZIXUN

我们专注于温州网站建设,有着19年丰富经验的温州网络公司,为温州网站(网页)制作、网站(网页)设计、
网站优化提供优质、持续稳定的服务!

SHEIJIANGHUISHIZHONGGUOTESEDEWANYIJISHEQUO2ODEXIAYIGE“ALIBABA”

作者:温州市联科科技有限公司   发布于:2015-04-13   点击量:  

XIANZAIZHENGZAIDABAOFADE“SHEQUO2O”WEILAIKENENGCHAOGUOTAOBAODEWANYIJISHICHANG,SHEQUO2ODESHANGYEMOSHIZAIZHONGGUOZHENGHONGDEFAZI。JIFUHEGUIGUSHICHENGWEI“O2O”TEZHENG,YEFUHELIKEQIANGZONGLIZHENGFUGONGZUOBAOGAOZHONGDE“HULIANWANG+”ZHANLVE。

 

1、社区O2O的商业模式本质是B2F(Business to Family)

SHEQUO2OSHANGYEMOSHIZAIZHONGGUOZHENGHONGDEFAZI,JIFUHEGUIGUSHICHENGWEI“O2O”TEZHENG,YEFUHELIKEQIANGZONGLIZHENGFUGONGZUOBAOGAOZHONGDE“HULIANWANG+”ZHANLVE。

“O2O”SHI “online to offline” HE “offline to online” DESUOXIE,QIANGDIAODESHIXIANSHANGHEXIANXIADERONGHEHELIANDONG;“HULIANWANG+”ZHIYIDONGHULIANWANG、YUNJISUAN、DASHUJU、WULIANWANGDENGYUCHUANTONGXINGYEXIANGJIEHE,LEIJUNRENWEIDAIBIAOZHEYIZHONGXINDEJINGJIXINGTAI,YUYANG(YIGUANGUOJIDONGSHIZHANG)SHENZHIRENWEIZHONGGUODEHULIANWANG+ZHANLVEYOUDIANXIANGMEIGUOXINXIGAOSUGONGLUZHANLVEDESHENGJIBAN。

MAIKENXI《2015NIANZHONGGUOSHUZIXIAOFEIZHEDIAOCHABAOGAO》RENWEIZHONGGUODEO2OSHICHANGBIXIANGXIANGGENGDA—ZHONGGUODEXIAOFEIZHEZHENGZAIKUAISUYONGBAOO2OFUWU。GENJUTAMENDEDIAOCHA,DIAOCHAXIANSHI,71%DEZHONGGUOSHUZIXIAOFEIZHEYIJINGZAISHIYONGO2OFUWU,QIZHONG97%DEXIAOFEIZHEBIAOSHITAMENZAIWEILAI6GEYUENEIRENGHUIJIXUSHIYONGO2OFUWUSHENZHIZENGJIASHIYONGPINCI。ERZAIHAIMEISHIYONGGUOO2OFUWUDEXIAOFEIZHEZHONG,JINSANFENZHIYIDEXIAOFEIZHEBIAOSHITAMENYUANYIZAIWEILAI6GEYUENEIJINXINGCHANGSHI。

CHUANTONGDEDIANZISHANGWUJUTOU(RUTAOBAO、JINGDONG)DESHANGYEMOSHIBENZHISHIB2C,TONGGUOHULIANWANGSHIXIANDUILINGSHOUSHANGYEDEGAIZAO,HESHANGJIA(B)HEXIAOFEIZHE(C)DELIANJIE,LIJING15NIANDEPENGBOFAZHAN,YIJINGSHIXIANLEWANYIJIDESHICHANGGUIMO,ZAISHANGPINCENGMIANYIJINGYINYUECHUJIDAOCHENGZHANGDETIANHUABAN,ZHENGBUYUEERTONGDEYOUCHANPINXIANGFUWU、YOUXIANSHANGXIANGXIANXIA、YOUSHITIXIANGJINRONGZHUANXING,XIWANGNENGZAIYIDONGHULIANWANGSHIDAIZHAODAOXINDEYEWUBAOFADIAN,YANXUKUAISUERCHIJIUDECHENGZHANGHEKUOZHANG。

O2O被认为是将改变中国电子商务格局的全新趋势,消费者对O2O的热情比之前预期的有过之而无不及。王兴(美团CEO)认为,服务业本身没有库存,虽然烦琐但链条环节相对短。因此互联网对服务业的改造速度、翻天覆地的程度,会远超过电子商务对商品零售的改造。
作为本地生活服务的社区O2O,商业模式的本质是B2F(Business to Family),借助于移动互联网超级红利对家庭生活方式的渗透、变化,在信息获取、商品交易、服务实现、社交互动等方面呈现出全新的特征和活力,已然成为巨头布局和争夺的新台风口。

2、从线上的“流量”入口到线下的“服务”入口

CONGXIANSHANGDE“LIULIANG”RUKOUDAOXIANXIADE“FUWU”RUKOUDESANDATEDIAN:

DIYI,YIDONGZHONGDUANDESHENTOUPUJILINGYONGHUSHIYONGMENJIANJIANGZHIJIDI:CONGYUDINGDAOFUKUANDOUZAISHOUJISHANGWANCHENG,BUTAIHUIYONGDIANNAODELAORENXIAOHAIYENENGSHULIANDIYONGZHINENGSHOUJIAPP,ZHEISHIYIDONGHULIANSHIDAIDEZHONGYAOHONGLI。

DIER,JIYULBSFUWUDEBIHUANDADATISHENGLEYONGHUTIYAN,JUEDABUFENYONGHUXUQIUDOUKEYIZAIXIAOQUZHOUBIANDEJIGONGLIBANJINGZHINEIKUAISUXIANGYING,FUWUWANBIJIBIHUAN,ZHEISHIBENDISHENGHUOFUWUDEHEXINTEDIAN。

DISAN,RUGUOSHUODIANZISHANGWURAOBUKAITAOBAOJIAOYIPINGTAI,XINXIHUOQURAOBUKAIBAIDUSOUSUOYINQING,ZHEIXIEFUWUDESHIXIANDOUNANYILIKAIXIANXIADESHEQUWUYE,DUIYINGYUYIYOUDEXIANSHANGRUKOU,WEILAIKENENGCUNZAIXIANXIADEFUWURUKOU:JIYUWUYEFUWUYANZHANDESHEQUO2OPINGTAI。

FUWUBIHUAN、KUAISUJIAOFU、ZHUANHUALVGAO、XIANSHANGXIANXIARONGHE,ZHEIXIEZAIPCDIANSHANGSHIDAIHULIANWANGYEZHEMENGMEIYIQIUDETEDIAN,ZAIYIDONGHULIANWANGSHIDAITURANYONGXIANLEXINDECHANGJING:SHEQUO2OSHENGHUOFUWU。

“DIANSHANGZHONGBEIO2OQUDAI,BUZUOO2ODEQIYEBIWANG!”DIANSHANGDIGUO、QUANQIUDIERDAHULIANWANGGONGSIALIBABACHUANGSHIREN、DONGSHIZHANGMAYUNDUANYAN。

DALAOMENYANBICHENGRUKOU,WOXIANGQIANGDIAODESHI:“RUKOUSHOUXIANSHIYIGEYONGHUGAINIAN,ERBUSHICHANPINGAINIAN。CHENGWEIRUKOUDEGUANJIANBUSHICHANPINBEISHIYONGPINLVYOUDUOGAO,ERQUJUEYUYONGHURENZHIJIEDUANHEXINGWEIXIGUAN。”

PIRU,DANGYONGHURENWEISHANGWANGJIUSHIGUANGMENHUXINLANGJIUSHIRUKOU,DANGYONGHUSHANGWANGZHUYAOSHILIAOTIANQQJIUSHIRUKOU;DANGYONGHUXIGUANZAIKUANGLIZHAOYULESHIBAIDUJIUSHIRUKOU;DANGYONGHUXIANGMASHANGHUODECHIHEWANLESHI,XIANXIADEGEZHONGFUWUDOUYOUKENENGSHIRUKOU。

3、中国独有的社区O2O:“倒立者赢”?

 

BATDENGHULIANWANGJUTOUMENDEO2O,WUYILIWAIDECHENGXIANCHU“YOUXIANSHANGERXIANXIA,YOUQINGERZHONG”DEHULIANWANGSHIO2OLUOYIN;ERSHEQUO2OZEHAOWUYIWENXUYAOMIANDUI“YOUXIANXIAERXIANXIA,YOUZHONGDAOQING”DEDUTETIAOZHAN。

RUGUOSHUO,TAOBAOSHIDAISHENGXINGYISHIDE“DAOLIWENHUA”ZAIMOUZHONGCHENGDUSHANGXIANGZHENGZHEZHEIJIAGONGSI“ZIXIAERSHANG”CHUANGXINDEDIANFUSHIJIAO,SHEQUO2OZESHIXUYAOZOUCHUYITIAO “QIANWUGUREN、WAIWUGUIGU”DEXINLU。

PIRU,XIANGBEIJINGDEHUILONGGUAN、TIANTONGYUAN,SHANGHAIDESHANGHAIKANGCHENGDENGDAXINGXIAOQU,RENKOUGUIMOJIHUXIANGDANGYUOUMEIYIGEXIAOCHENGSHI(CitySHENZHICountry)。ZHEIYANGJINHUYIGEXIAOCHENGSHISHIDEFUWUHEGUANLI,YOUZUGOUDEXIANGXIANGKONGJIAN,WULUNSHIYISHIZHUXING、CHIHEWANLE、JIANKANGLICAI……QIZHONGDESHICHANGRONGLIANG、XIAOFEINENGLI、YANZHANKONGJIAN、SHUJUJIAZHIDENGDOUYOUNANYIGULIANGDECHIXUSHANGYEJIAZHI。

ZHEIZHONGXINDESHEQUO2O,NANYIZAIGUIGUZHAODAOCopytoChinaDEFANBEN,KENENGCHENGWEIYIDONGHULIANWANGSHIDAINONGZHONGZHONGGUOTESEDEDIANFUXINGSHANGYEYETAI—HULIANWANG+SHEQUSHENGHUOFUWU,BUSHIB2CERSHIB2F,BUSHIOnline to Offline,ERSHIoffline to online,JIDAOLIDEO2OMOSHI,WUYECHENGWEIFUWURUKOU,SHEQUCHENGWEISHANGYESHENGTAI,ZHENGZHUBUDANSHENGYIXIEXINWEILAIKENENGPEIYANGCHUJUTOUJIQIYEDESHANGYEMOSHIHESHICHANGJIHUI。

2014NIAN6YUE,FUWULE200WANYISHANGJIATINGDESHEQUFUWUYUNYINGQIYE“CAISHENGHUO”CHENGGONGZAIXIANGGANGSHANGSHI,ZHEISHIZHONGGUOZUIDABINGQIEJIJIANGCHENGWEIQUANQIUZUIDADEWUYEFUWUGONGSI,ZHENGZAITANSUOCONGCHUANTONG“WUDEGUANLI”XIANGYIDONGHULIANWANGSHIDAI“JIATINGFUWU”ZHUANXING。CONGMUQIANDEZIBENSHICHANGBIAOXIANKAN,WULUNSHITOUZIJIEHAISHIHULIANWANGXINGYEDOUJIYULEGAODUDERENKEHEJIAOZHONGDEQIDAI。

4、我看社区O2O的主要流派“3C”

CONGCHANGJINGHEMOSHIDEJIAODU,MUQIANDESHEQUO2OYOUYIXIAZHUYAOLIUPAI:Content、Community、CommerceYIJIZONGHEYISHANGSUOYOUDE“3C”。

从Content(内容)模式切入到服务模式,比如从58同城到58到家,跳出了58同城“信息化”、“半闭环“的框架,58到家向前迈了一大步:不再致力于连接人与信息,而是连接人与服务、人与人,实现闭环。姚劲波认为,因为连接的方式更深入,58到家未来的成长空间会比58同城更大。

从Community(社交)模式渗透的小区生活服务。依托于美国成熟的社区服务土壤上,Nextdoor通过线上社交切入,创造性地填补了一个空白——邻居社交,并以此为切入点渗透线下。

YIZHONGGUOBANNextdoorZIJUDEZHONGDUOGUONEISHEQUO2OQIYE(RUDINGDONG),GAOJUZHE“SHEJIAO”、“O2O” 、“SHENGHUODELIANJIE”DAQI,DEDAOZIBENSHICHANGNANYIZHIXINDEZHUIPENG,DALANGTAOSHAHOU,SHEIZHUCHENGFU,SHANGWEIKEZHI。YOUYUZHONGGUODESHEQUSHENGTAI,YUMEIGUOYOUXIANZHUDEBUTONG,CHUNCUIDECopytoChinaDEZHAOBAN,WOBENRENBUTAIKANHAO。

从Commerce(交易)模式切入并延展,这就是文章开头列举的,这也是目前社区O2O模式可能距离成功最近的模式。除了BAT等线上巨头纷纷重金布局以外,传统企业也不甘落后,快递业巨头顺丰2014年正式推出了“嘿客”,如同众多被“互联网思维”焦虑不已的传统企业一样,开始了新的跨界创新探索。

LINGWAIYIZHONGZHILIYUDAZAOSHEQUSHANGYESHENGTAIDE3CLIUPAI,ZETONGSHIHANGAILENEIRONG(Content)、JIAOYI(commerce)、SHEJIAO(Community),SHITUDAZAOCHENGYIGESHENGTAIXITONGJIDELIANJIEQI,JIYULIYONGHUZUIJIN、ZUIYIHUOQUXINRENDETIANRANYOUSHI,LIANJIEZHONGDUOMIANXIANGJIATINGFUWUDESHANGJIA、AppYUYONGHU,ZHEIYANGDELIUPAIDAIBIAOSHIYICAISHENGHUOWEISHOUDEDALIANGXIANXIAFUWUPINGTAI。

5、社区O2O的下一个“阿里巴巴”在哪里?

SHEQUO2OSHITONGGUOYIDONGHULIANWANGDEGEMINGXINGJISHUHEXINDESHANGYEMOSHI,JIANGJIATINGYUSHANGYEFUWUZHIJIANZUOYIGE“LIANJIE”。

SHEINENGCHENGWEIZHEIGE“LIANJIEQI”(ZHENGRUMAHUATENGDUIWEIXINDEDINGWEI),SHEIJIUJIANGZHIWANYISHEQUO2OSHICHANGDENIUER。XIANZAIKAN,YEXU“DIPAI”JIZHANGKONGWUYEDEDAFAXIWANGMAOSIBIJIAODA。

ZHEIGETESHUXING,JIUSHIWUYEZAIZHONGGUOCHENGSHISHEQUZHONGDETESHUDINGWEIHEGUANJIANDIWEI。ZHENGYINWEIRUCI,ZHEIGELIANJIE,SHIZUGOUZHONGDUDE,YESHINIANXINGJIGAODE。BIJINGYONGHUZAIJIAHEXIAOQUDESHIJIAN,JIAQILAIYUANYUANCHAOGUOZAIWAI(GONGSI、LVTU)。

QICI,YUCHUANTONGHULIANWANGQIYEDEXUNIXINGJIONGYI,JIYUXIANXIADEBENDISHENGHUOFUWUYOUXUDUODEDUTECHANGJINGHEYUANSHENGXIANSHANGDEZHENSHIJIAOHU、JIAOYI,DUIYUYANZHONGYILAIXINREN、ZHENSHIDEHULIANWANGJINRONGERYAN,XIANXIAKENENGSHIGENGZHONGYAODEJICHUYOUSHI,WEILAISHIFOUZAIZHONGGUOHUICHUXIANFUGUOYINXING、LendingClub DESHEQUJINRONG?WORENWEI,ZHENSHI、KUAIJIEDEXIANXIAFUWURUKOUSHIZHONGDUOHULIANWANGJINRONGQIYEWEILAIZHENGDUODEXINREDIAN。

DISAN,XIANXIAFUWUPINGTAIDEKAIFANGNENGLIGENGSHENGYUXIANSHANG,YINERSHANGYESHENGTAITIXIKENENGGENGJIANKANG。LIRU,ZAICAISHENGHUOFUWUDEZHONGDUOSHEQUZHONG,MUGONGSIHUAYANGNIANJITUANDEWUYEZHIZHAN3%BUDAO;YIDANNENGXINGCHENGGENGWEIKAIFANGDEHANGAI Content、Community、CommerceDEZONGHESHANGYESHENGTAI,KENENGHUIJIAOJIYUZHIFUBAODEALISHENGTAIXITONGDUISHANGXIAYOUQIYEGENGWEIYOUHAO,QIEMIANXIANGZHENSHIJIATINGDEDASHUJUSHUJUJILEIDEGENGWEICHIXU、YOUZHIHEYOUJIAZHI。

JIYUSHEQUO2ODEJUTOU,QISHIYOUHENDUO。PIRU,ZHONGGUOFANGDICHANXINGYELONGTOUWANKEZAI2014NIANSHOUCIZHENGSHITICHU“QINGZICHAN”YUNYINGMOSHI,BINGFANGHUAYAOZHILIYUJUEJINSHEQUFUWUSHICHANG。

BENWENYOUWENZHOUSHILIANKEKEJIYOUXIANGONGSIharboot.comZHENGLI,YUANWENLAIYUANTAIMEITI,ZHUANZAIQINGZHUMINGCHUCHU!

相关新闻

Copyright © 2002-2021 harboot.com Inc. All Rights Reserved.

网站备案号: 互联网经营许可证:浙B2-20100352